Case Study
M. F. HUSSAIN - 100 crores for 100 paintings deal
Our Planet called Earth deal communications
100 CRORE M F HUSSAIN DEAL COMMUNICATION
Dialogue21 inc managed the complete media positioning of the world famed international artist M. F. Hussain. The series called OUR PLANET CALLED EARTH was bought by Shri Guru Swarup Srivastava for 100 crores and set the media into a frenzy. This was the most talked about media story of all times.
A complete media plan of branding, positioning, media relations and later crisis Communications management was all handled by Dialogue21 inc the most challenging assignment ever.
Images:
1) Guru Swarup Srivastava
2) Artist M. F. Hussain
3) Artist Hussain at work of one off OPCE painting then (a rare photo of axe Artist at work)
