SWABHIMAN SANGATANA

SWABHIMAN SANGATANA

Strategy, ideation, brand building, strategic communications and Statewide positioning of the first ever dedicated youth rights NGO, 'Swabhimaan' Headed and promoted by the Youth Leader Nitesh Rane. The challenge was to communicate the activities and sustainability of the events that were undertaken. We executed media launch of career guides, one youth one vote campaign drives, career seminars and employment avenues under the NGO. The entire timely drafting and decimation of the news was meticulously done under the agency's deliverables.

Our main objective was to position the NGO in the press and establish a credible platform for it under which new needy youth would look up to. For this we established various communication mediums as in pamphlets, news letters, social media, Mobile messaging to reach out to the right audiences.

We managed the strategic communication for over 3 years successfully.