Har Har Gange, Dr. Rajendra Prasad Ghat, Varanasi - 28th March, 2017
The entire communication strategy and media relations were managed by Dialogue21 inc in Uttar Pradesh and Maharashtra.
The initial was if Madhyam Entertainment Pvt Ltd under their concept- 'Cultural inclusion by music on river banks'. A historic initiative to celebrate Gudi Padava ( Maharashtra New year) with 10th generation of Maharashtrians living on Ganga Ghats alone with U.P. communities. A true cultural inclusion message was successfully delivered through strategic communications and rightly placed news articles.