India's 1st Youth Newspaper

Yuva newspaper launch 12th August 2007

Launched India's 1st Youth Newspaper, 'YUVA', a pioneering project to meet the space amongst young adult's reading needs and keeping up with their lifestyles. Initial start up research to the launching with Advt & Marketing.

The overall strategy, research, feasibility report with Financial industry professionals, actual survey conducted by engaging management students of Chetna Institute of Management studies for taking real feedback of the youth of city towards the contents of paper and its acceptibility.

Shaping Content, Features, overall product management, brand management & media positioning

Launched India's 1st Youth Newspaper, 'YUVA' on 12th August 2007 on International Youth Day - a pioneering project to meet the space amongst young adult's reading needs and keeping up with their lifestyles.

DIALOGUE 21 INC. DELIVERABLES:

Initial start up research to the launching with Advt. & Marketing.

The overall strategy, research, feasibility report with Financial industry professionals, actual survey conducted by engaging management students of Chetna Institute of Management studies for taking real feedback of the youth of city towards the contents of paper and its acceptibility.

Shaping Content, Features, overall product management, brand management & media positioning